Ultra Raises $12M to Challenge Steam with Blockchain-Powered Gaming OS

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2025-04-28 17:18:02

Ultra has secured $12 million in a funding round led by Noah Capital, positioning itself as a disruptive force in PC gaming. CEO Gus van Rijckevorsel aims to dethrone Steam by building a blockchain-native operating system for players, streamers, and creators.

The platform emerges as legacy distribution models show stagnation. "We’re not iterating—we’re rebuilding gaming infrastructure from the ground up," van Rijckevorsel stated in an exclusive interview. Ultra’s approach integrates decentralized ownership and creator monetization directly into its architecture.

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